Lifestyle

The collaboration, called “Die With Your Boots On,” is named after the 1983 song of the same name and is driven by West Ham die-hard and Iron Maiden founder Steve Harris.

The NBA Chatbot will provide fans with interactive engagement and updates on favorite teams and players, scores and video highlights.

The accessories collection will rep different teams and players.

Cartoon Network Enterprises has partnered with SilverPaw to bring “Rick and Morty” fans a line of pet products for their furry friends.

Licensing Management International has announced that it has recently been appointed to handle Catsline, the top-selling feline brand in France with 30 licensees.

A portion of proceeds from the partnership will go to help athletes on their way to the Olympic Games in 2020.

Hello Kitty is turning 45. To celebrate, Liverpool F.C. is bringing new Sanrio brand collaborations to kids everywhere.

OneTeam aims to secure athletes right for use of their names, images and likeness.

California CBD company extends its products to the Canadian market.

Peanuts Worldwide, Exim Representaciones Mexico and New Era have joined NFL International to celebrate the 100th anniversary of the NFL.