License Global

March 28, 2024

2 Min Read

The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed. 

The B&LLAs attracted the largest-ever number of entries this year, from companies big and small. All of the main product categories were judged by a panel comprising retail buyers from across the spectrum, including Ann Summers, Asda,, DFS, FatFace, HMV, The Hut Group, John Lewis & Partners, Moonpig, My First Years, Next, Sainsbury’s, Scribbler, Selfridges, Tesco, Vanilla Underground and ZSL, among others. 

Products of Change, the global education hub aimed at driving sustainable change across consumer products markets and beyond, has also lent its expertise, while a dedicated Retail Validation Panel – chaired by Richard Pink, managing director, Pink Key Licensing, and including leading brand owners, licensors and agents – decided on the shortlist for the Retail categories. 

The winners will be revealed at an afternoon ceremony at the Royal Lancaster London April 25.  

“As we approach the ninth Brand & Lifestyle Licensing Awards, it is gratifying to see the sector continue to grow, with this year’s finalists underlining the breadth of innovation, talent and product excellence for which it has become known,” says Ian Hyder, chief executive officer, Max Publishing, owner and organizer, the B&LLAs. “The quality and standard of the entries this year – including some amazing collaborations and products from companies and brands new to the B&LLAs – has been exceptionally high, and making the shortlist is a real achievement in itself. We cannot wait to celebrate with all the finalists and the brand licensing community next month.” 

Finalists have been announced for the following categories: 

The B&LLAs 2024 Rising Star Award 

Product Award Categories  

  • Best Brand Licensed Fashion Accessories or Lifestyle Product or Range 

  • Best Brand Licensed Food or Beverage Product or Range 

  • Best Brand Licensed Health & Beauty Product or Range 

  • Best Brand Licensed Adult Apparel Product or Range 

  • Best Brand Licensed Gifting Product or Range 

  • Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range 

  • Best Brand Licensed Children’s Product or Range 

  • Best Brand Licensed Electrical, Gardening or DIY Product or Range 

  • Best Brand Licensed Home Decor Product or Range 

  • Inspired Innovation Brand Licensed Product or Range Award 

  • The Sustainability Brand Licensed Product or Range Award 

Retail Award Categories   

  • Best Fashion Brand Licensed Retailer Execution 

  • Best Supermarket Brand Licensed Retailer Execution 

  • Best Department Store or Mixed Retailer Brand Licensed Retailer Execution 

  • Best Specialist Brand Licensed Retailer Execution 

Property Award Categories                  

  • Best Licensed Heritage or Institution Brand 

  • Best Licensed Lifestyle Brand 

  • Best Licensed Design-led Lifestyle Brand 

  • Best Licensed Food or Beverage Brand 

  • Best Licensed Fashion or Talent Brand 

Headline sponsor of the Brand & Lifestyle Licensing Awards 2024 is Brand Licensing Europe, while the awards is also supported by Licensing International. 

Category and associate sponsors include Beanstalk,, CAA Brand Management, emoji, Golden Goose, Hearst UK, Lisle Licensing, Metrostar, National Gallery, Natural History Museum, Perfetti Van Melle, Pink Key Licensing, Poetic Brands, Products of Change, RHS, Sanderson Design Group, Sara Miller London, Seminal, Smiley, Spring Fair 2025 and Start Licensing. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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