Finalists Announced for Brand & Lifestyle Licensing Awards 2024

The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed. 

The B&LLAs attracted the largest-ever number of entries this year, from companies big and small. All of the main product categories were judged by a panel comprising retail buyers from across the spectrum, including Ann Summers, Asda, Character.com, DFS, FatFace, HMV, The Hut Group, John Lewis & Partners, Moonpig, My First Years, Next, Sainsbury’s, Scribbler, Selfridges, Tesco, Vanilla Underground and ZSL, among others. 

Products of Change, the global education hub aimed at driving sustainable change across consumer products markets and beyond, has also lent its expertise, while a dedicated Retail Validation Panel – chaired by Richard Pink, managing director, Pink Key Licensing, and including leading brand owners, licensors and agents – decided on the shortlist for the Retail categories. 

The winners will be revealed at an afternoon ceremony at the Royal Lancaster London April 25.  

“As we approach the ninth Brand & Lifestyle Licensing Awards, it is gratifying to see the sector continue to grow, with this year’s finalists underlining the breadth of innovation, talent and product excellence for which it has become known,” says Ian Hyder, chief executive officer, Max Publishing, owner and organizer, the B&LLAs. “The quality and standard of the entries this year – including some amazing collaborations and products from companies and brands new to the B&LLAs – has been exceptionally high, and making the shortlist is a real achievement in itself. We cannot wait to celebrate with all the finalists and the brand licensing community next month.” 

Finalists have been announced for the following categories: 

The B&LLAs 2024 Rising Star Award 

Product Award Categories  

Retail Award Categories   

Property Award Categories                  

Headline sponsor of the Brand & Lifestyle Licensing Awards 2024 is Brand Licensing Europe, while the awards is also supported by Licensing International. 

Category and associate sponsors include Beanstalk, Brandcomply.com, CAA Brand Management, emoji, Golden Goose, Hearst UK, Lisle Licensing, Metrostar, National Gallery, Natural History Museum, Perfetti Van Melle, Pink Key Licensing, Poetic Brands, Products of Change, RHS, Sanderson Design Group, Sara Miller London, Seminal, Smiley, Spring Fair 2025 and Start Licensing.