MINISO Opens First Malaysian IP Collection Store

New location based on Barbie.

License Global

April 4, 2024

1 Min Read
The Barbie-inspired store in Kuala Lumpur, Malaysia.
The Barbie-inspired store in Kuala Lumpur, Malaysia.MINISO

Global lifestyle retailer, MINISO, has opened its first Malaysian IP collection store at the Berjaya Times Square mall, Kuala Lumpur. The new store’s design is inspired by MINISO’s Barbie collaboration. The store brings fresh Barbie IP products to Malaysia for the first time, including the new Barbie Ballet Eau de Parfum collection. Many other popular IP collaboration ranges include Disney, Care Bears and Pokémon, along with MINISO original designs across diverse categories, including toys, dolls, perfumes, cosmetics, blind boxes and more.

Awash in a sea of pink, the store features Barbie-inspired aesthetic elements, including pink palm trees and mirrors, and a Barbie fragrance. The store’s design reflects MINISO’s creative approach to IP collaboration, wowing visitors with a joyful mood and exciting shopping experience.

“We’re thrilled to have opened our first MINISO IP collection store in Malaysia,” says Bella Tu, general manager, MINISO overseas directly operated markets and vice president, MINISO. “We will bring more stores nationwide offering our signature design-led, fun and affordable products, including IP collaborations and original designs. Our new Barbie-inspired IP collection store is a perfect example of our innovative approach to IP collaborations, as we look for new ways to spread our Joy Philosophy and capture the imaginations of young Malaysian consumers.”  

Related:MINISO Opens New Times Square Pop-Up

The opening of the new store at the Berjaya Times Square mall comes as MINISO pursues continued expansion in Malaysia. MINISO currently has stores throughout Malaysia, including Putrajaya, Selangor and Kuala Lumpur.  

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