National Day Calendar Partners with The Brand Liaison

Harnessing national syndicated news segments and media presence for brand licensing and sponsorship opportunities.

License Global

April 18, 2024

2 Min Read
National Calendar Day.
National Calendar Day. The Brand Liaison

National Day Calendar, an authority on national days, has named The Brand Liaison its exclusive agency for licensing and sponsorships. This collaboration is set to broaden the horizons of celebration, turning everyday observances into nationwide events. From National Ketchup Day to National Tequila Day, the National Day Calendar empowers brands to celebrate with gusto.   

With a robust digital footprint and media mix that captures the attention of over 20,000 media outlets, including popular television shows and digital platforms, National Day Calendar includes celebrations of National Pizza Day, Beer Day, Donut Day, Coffee Day and many more. Companies and brands can be the Official Sponsor or Official Product of their respective national days by licensing the use of their official seal and tapping into nationwide media and marketing to market a branded celebration. This extensive media network, coupled with a website attracting over 8 million visits per month, positions brands for heightened visibility and consumer engagement. 

“Transforming a simple hobby into a vehicle of widespread joy and connection, National Day Calendar now ignites daily celebrations reaching millions globally,” says Marlo Anderson, founder, National Day Calendar. “Through our strategic partnership with The Brand Liaison, we’re set to elevate these moments further, enabling brands to resonate more deeply with their audiences and boost their celebratory days.” 

Related:The Brand Liaison to be Official Licensing Partner for Jason Wu

“It’s all about consumer engagement,” says Steven Heller, president, The Brand Liaison. “Basically, National Day Calendar creates branded celebration opportunities and brings a bullhorn to amplify the celebration into branded media content and nationwide celebration events.” 

The partnership’s efficacy is underscored by a recent collaboration with Checkers and Rally’s for National Fry Day, which saw over 700 million PR impressions and 23 million social impressions, leading to a 3,000% surge in social media interaction for National French Fry Day. 

National Day Calendar and The Brand Liaison help brands looking to amplify their celebrations and engage with consumers. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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