Williams Sonoma Expands AERIN Deal

Williams Sonoma and Williams Sonoma Home, portfolio brands of Williams-Sonoma home retailer has announced the expansion of the AERIN collaboration with two new collections. Designed in collaboration with Aerin Lauder, the new AERIN for Williams Sonoma and AERIN for Williams Sonoma Home collections feature an assortment of products ranging from tabletop and entertaining pieces to outdoor furniture and embroidered pillows. 

The exclusive new collections bring Lauder’s signature style and love for entertaining directly to customers’ homes. Inspired by her garden in East Hampton, the tabletop pieces combine blues and greens with a floral motif. The expansion of the AERIN for Williams Sonoma Home collection includes outdoor furniture pieces that feature all-weather wicker designed in the elevated but relaxed style of the home. 

“Summertime entertaining is my favorite, and the new AERIN for Williams Sonoma collections reflect the best of those moments,” says Lauder, founder, creative director, AERIN. “While the collection is inspired by my garden in Long Island and the furniture was created based on the details of a wicker basket that belonged to my mother, the collections are infused with my own memories and entertaining essentials, as well as the ethos of the AERIN brand.” 

“Our team was able to work with Aerin to design collections for Williams Sonoma and Williams Sonoma Home that embrace Aerin’s signature style and combine thoughtful design details with playful pops of color,” says Felix Carbullido, president, Williams Sonoma. “The AERIN collection elevates outdoor spaces and provides stylish solutions for summer entertaining.”