“I get asked so often about this topic that I wanted to write a blog post or article to address some of the questions that come up in conversation,” says Anita Castellar, chief executive officer, FanGirl Consulting. “But it was so difficult to boil this broad topic down into 500 words, so I decided to recruit friends and colleagues to join me in a variety of discussions that will be fun and insightful as well.”
The digital series has been launched, and the livestreams will move to their regularly scheduled time on Fridays at 1 p.m. ET and will be simulcast across multiple social media platforms in the coming weeks.
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