Twentieth Century Fox Consumer Products has hired Cynthia Rapp as senior vice president of global creative to oversee creative, project management and product development, leading FCP projects from inception to launch.
In her new role, Rapp will contribute to the long-term creative vision of the department, representing all brands across film and television properties. She will also set strategy and creative direction to maximize and extend business globally.
Rapp joins FCP with extensive experience in the consumer products industry for global brands including Cartoon Network, Mattel, L’Oreal, Liz Claiborne and Calvin Klein. She most recently served as chief marketing officer at Stila Cosmetics.
“Cynthia is a creative visionary who brings strong experience in several areas of the industry including entertainment, fashion and toys, having worked on a wide array of successful brands,” says Jeffrey Godsick, president, FCP, to whom Rapp will report. “She has the brand acumen to create long-term strategic visions and will be instrumental to our continued growth, further strengthening the consumer products division globally.”