Zodiak Adds to Tickety Toc Lineup

Educa Borras has signed on to create games and puzzles that will be available in Iberia this fall/winter; and Random House is planning a publishing line that will include story, activity, sticker, touch, sound, novelty and educational books and will also be available at retail in Spain this fall/winter.

The two new licensees join Tickety Toc’s master toy partner, Vivid Imaginations, which has struck a distribution agreement with one of Spain’s leading toy companies, Famosa, to distribute its Tickety Toc plush, figures, games and play sets throughout Spain and Portugal. 

“We are delighted to add such strong partners to the Tickety Toc licensee program,” says Alastair McHarrie, vice president, consumer products, Zodiak Kids, London. “We look forward to working with Random House and Educa Borras as they launch Tickety Toc books, games and puzzles into the market.