Vodka Plans Multi-Platform Kid Brand

Children’s entertainment company Vodka has teamed up with Anima Estudios for the new multi-platform brand, Bugsted.

Aimed at 8- to 11-year-olds, the brand will launch with a TV mini-series, gaming app and action figures simultaneously at the end of 2013.

The series follows the adventures of a group of mutated bugs from the Moon that accidentally wind up on Earth.