Tottenham, Fanatics Sign Retail Deal

Tottenham Hotspur and sport merchandise retailer Fanatics are pairing for a multi-year North American licensing deal.

April 6, 2018

Tottenham Hotspur and sport merchandise retailer Fanatics are pairing for a multi-year North American licensing deal.

Fanatics will sell a bespoke range of apparel and headwear through its online stores in the U.S. and Canada. The deal augments the partners’ existing Tottenham Hotspur/Under Armour range.

Fermata Partners, Tottenham Hotspur’s North American licensing agent, brokered the deal at Licensing Expo in Las Vegas, Nev., last month.

“We are proud to become the first European football club to be working with Fanatics. Our North American fan-base is hugely important to us and this relationship will give our fans in the region greater access to our product,” says Gary Jacobson, brand licensing manager, Tottenham Hotspur. “For a company like Fanatics to come on board is a testament to the growth of our licensing portfolio in North America during recent years as we strive to continue to take Club product into new and exciting areas of retail.”