Tottenham, Fanatics Sign Retail Deal

Tottenham Hotspur and sport merchandise retailer Fanatics are pairing for a multi-year North American licensing deal.

April 6, 2018

Tottenham Hotspur and sport merchandise retailer Fanatics are pairing for a multi-year North American licensing deal.

Fanatics will sell a bespoke range of apparel and headwear through its online stores in the U.S. and Canada. The deal augments the partners’ existing Tottenham Hotspur/Under Armour range.

Fermata Partners, Tottenham Hotspur’s North American licensing agent, brokered the deal at Licensing Expo in Las Vegas, Nev., last month.

“We are proud to become the first European football club to be working with Fanatics. Our North American fan-base is hugely important to us and this relationship will give our fans in the region greater access to our product,” says Gary Jacobson, brand licensing manager, Tottenham Hotspur. “For a company like Fanatics to come on board is a testament to the growth of our licensing portfolio in North America during recent years as we strive to continue to take Club product into new and exciting areas of retail.”

“We are very excited to partner with Tottenham

Hotspur and help fans in North America connect with their brand,” says Brian Swallow, senior vice president, strategy and business development, Fanatics. “With our leading technology platform and production and distribution facilities located strategically throughout the region, Tottenham Hotspur fans will now have easy access to an unparalleled assortment of the latest apparel.”

Product will be available at Fanatics ahead of the 2015/2016 Premier League season.