The campaign harkens back to the brand’s roots, which found its start in the stories Reverend W. Awdry told his son Christopher while he was sick with the measles. In honor of that beginning, the digitally led Tracks4Thomas campaign uses social media interactions to power Thomas on a virtual journey that is highlighted by real-world stops at hospitals across the nation.
Tracks4Thomas made its first stop at the Hamleys Regent Street in London Monday where the The Fat Controller launched the initiative before making his way to Evelina London Children's Hospital to deliver gifts.
Additionally events are planned at Hamleys stores in Cardiff, Glasgow and Dublin.
Customers can add pieces of virtual track to help Thomas and The Fat Controller make their way around the country through Facebook or Twitter.
“We understand that our core audience of parents spends a significant
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.