Sesame Workshop is set to expand its fashion and lifestyle offerings with a slate of licensing partnerships across Asia.
New partners include:
- Lalobo, a casualwear brand that launched a “Sesame Street” collection in more than 200 of its Chinese stores. The line included sweatshirts, sweaters, bomber jackets, jeans, down garments and dresses.
- Tyakasha, a Shanghai-based label that will introduce a new range of “Sesame Street” apparel and accessories including lunch boxes, umbrellas and phone cases via its online shop.
- Chocoolate, a Hong Kong-based retailer for a line of themed t-shirts, hoodies and tote bags, which will be available in Hong Kong, Macau, Taiwan, China, Singapore and Canada.
- B. Duck, a Hong-Kong-based retailer for a line of graphic t-shirts, sweatshirts and pants.
“We’re able to reach our fans in ever-expanding ways with exciting new ‘Sesame Street’ content and products fueled by the power of partnerships,” says Ed Wells, senior vice president, head, international media and education, Sesame Workshop. “Collaborating with these top fashion labels allows our brand to continue expanding and growing as we approach our landmark 50th anniversary.”