Rogue One Product Launches

Merchandise arrives at retail in advance of new Star Wars film, which will hit theaters Dec. 14.

April 6, 2018

Rogue One Product Launches

Merchandise arrives at retail in advance of new

Star Wars

film, which will hit theaters Dec. 14.

The new product line inspired by the upcoming film

Rogue One: A Star Wars Story

launched at retailers around the globe Friday, including mass retailers, Disney Store locations and disneystore.com.

In the U.S. Toys 'R' Us held midnight celebration events at stores across the country. The retailer also unveiled its exclusive assortment of new

Rogue One

and

Star Wars

products, which arrive in stores this November.

At the same time, creators from across Disney's Maker Studios network celebrated the product launch by kicking off a global fan content contest. Creators across gaming, lifestyle, comedy and family channels will post #GoRogue videos calling for

Star Wars

fans to get creative and share their own ‘Rogue Stories’ as part of a fan contest centered on the new movie, which will arrive in theaters worldwide beginning Dec. 14.

Fans can enter the content contest by uploading their short video stories or skits set in a galaxy far, far away. A panel of judges, including

Rogue One: A Star Wars Story

Rogue One: A Star Wars Story

director Gareth Edwards, will choose the winning video. Winners will be invited to an advance screening of “Rogue One” at Lucasfilm in San Francisco to see their story on the big screen.

“Fans play a special part in

Star Wars

storytelling, posting thousands of videos online every day. This contest is a tribute to all the creativity and passion that fuels

Star Wars

fandom across generations,” says Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media.

Disney Store celebrated the celebrated the launch of the 'Rogue Stories' contest by offering a complimentary My Rogue Story Video Starter Pack to fans who sopped by during the weekend featuring a unique backdrop and die-cut characters. Disney Store also released a free online video tutorial offering tips and tricks for creating a fun entry, including step-by-step instructions for a stop-motion animation adventure complete with characters, vehicles and special effects.

 

To further celebrate the retail set date of

Rogue One: A Star Wars Story

toys, collectibles, apparel and more, all North American Disney Store locations opened for business Friday with 

Star Wars

-themed opening ceremonies, offering a galactic twist on the traditional “Unlocking Imagination” ritual. 

 

“Disney Store is excited to help fans ‘go rogue’ with a number of unique products and experiences launching today, celebrating the upcoming

Rogue One: A Star Wars Story

and all things 

Star Wars

,” says Elissa Margolis, senior vice president, Disney Store North America. “From free in-store events, to exclusive collectibles and more, 

Star Wars

 fans will discover something new every month from now until the holidays.”

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