PhotoBox Snaps Up 1D License

Merchandising Services to bring boy band One Direction to all of its platforms.

PhotoBox Group is the parent company of the customization services PhotoBox, Moonpig, PaperShaker, Sticky9 and Hofmann.

Among the products that will be available across these platforms are mugs, cards,

Magnets and t-shirts and more.

Initial designs are already available on Moonpig in the U.K., the U.S. and Australia.

“We know that our product line will be a great fit for all the One Direction fans out there," says Stan Laurent, chief executive officer, PhotoBox Group. "We are thrilled to be working with such a creative band, and we are excited that our brand-new product line will be furnishing the stockings of Moonpig fans both old and new this Christmas.”