"Our ambition is to, in the spirit of [Moomin creator] Tove Jansson, help where help is needed," says Gustav Melin, licensing director, Bulls Licensing. "It felt natural for us to contribute to the Red Cross in this moment of crisis. The initiative is welcomed by the staff and management, all deeply affected by the refugee situation."
Melin will join Moomin Characters director Sophia Jansson, in giving the
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