Mask-arade Adds British Pop Acts


Following the success of its One Direction product range, Mask-arade is now planning lines of face masks and life-size standees for two more of Britain’s hottest new musical acts: the all-girl group Little Mix and the boy band Union J.

Both lines will be available this holiday season.

"We see this as a massive addition to our licensed product portfolio,” says Ray Duffy, licensing director, Mask-arade. “Little Mix and Union J are the hottest properties around in the pop world, and if sales are anywhere near what we have experienced with One Direction, then 2014 is going to be one hell of year for Mask-arade."