Man of Steel Flies onto Shelves

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With the wide release of Warner Bros. Pictures’ Man of Steel tentpole today, Warner Bros. Consumer Products has launched a multi-category global licensing program.

“With a superhero as iconic and beloved as Superman, it is no surprise that fans worldwide are excited for Zack Snyder’s new vision of this classic story,” says Brad Globe, president, Warner Bros. Consumer Products. “We are thrilled to be a part of the phenomenon as we work closely with our licensees to offer fans a variety of products that bring Man of Steel to the world beyond the big screen.”

Global master toy licensee Mattel has created a wide collection of Man of Steel products including action figures, vehicles, play sets and collectible figures, highlighted by the Movie Masters line, which captures the accuracy and detail of the film’s characters, and Man of Steel QuickShots, a toy that incorporates flight and strength.

Additional licensees include LEGO (construction sets), Rubie’s Costume (kid’s and adult costumes and accessories), ThinkWay Toys (role play), Jakks Pacific (31-inch Superman figure), Cardinal Industries (games and puzzles), Sideshow Collectibles (statues), The Noble Collection (prop replicas), NECA (18-inch articulated figures), Funko (stylized plush and vinyl figures), Kotobukiya (high-end creations) and SquareEnix (high-end creations).

For apparel and accessories, licensees include Bioworld, Kinetix, New Era Cap and Under Armour. In the EMEA region, apparel and accessory licensees include TV Mania, FCUK, Prenatal, Aquarapid, Leomil and many others.

In the stationery and publishing category, Insight Editions will create an official Man of Steel guide and behind-the-scenes look at the film; Titan Books will publish a novelization; and HarperCollins will release a range of children’s books. Additional licensees include Mead Westvaco, Hallmark, Bakery Crafts and more.

D’Arpèje and Maverix will offer Man of Steel outdoor products; while Pyramid, Proburo and Cartorama are on board for themed back-to-school and paper products. In Asia and Australia, Gavio has been tapped for a digital lifestyle collection, and Heat Group has created a Man of Steel eau du toilette. In Latin America, apparel from Aurimoda and Distribuidora de Textiles Avante is slated, and Targmex will bring back-to-school items to retail.