German brand management and media company m4e has appointed Umbrella to serve as the licensing agent for its preschool series “Wissper” and “Tip the Mouse” in Latin America.
Umbrella will develop a licensing and merchandising program in categories including apparel, accessories, back-to-school, electronics, collectibles, novelties and toys and games.
To kick off its licensing program, the agency will begin negotiations with potential distribution partners for EMEA master toy partner Simba Dickie Group’s toy range.
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