Tween series adds new licensing agent Down Under to grow its CP lineup.
Boat Rocker Brands and Brands with Influence have appointed Haven Licensing to represent the TV series “The Next Step” in Australia and New Zealand.
Haven will represent the brand across all licensing categories for the region.
The show, which has seen success on both ABC and Disney Channel in Australia, follows the lives of an elite group of dancers as they attempt to win at the highest levels of competition.
“Haven Licensing is simply the best at what they do. Entrusting our brand to them for the launch of the Australia/New Zealand product lines was an easy choice,” says Dom Wheeler, director, BWI.
Additionally, this month “The Next Step Wild Rhythm Tour” is visiting Australia for the first time, following on sold out tours in Canada and Europe. The show will then head back to Europe in October.
“We are psyched to get this one off the ground,” says Yvonne King, director, Haven Licensing. “There is a gaping hole in our market for a hit brand for girls, ages 5 to8, and we believe this is it.”