Company to bring new music-driven, tween girls brand to the market this year.
The new brand will feature original music by Ron Fair, original characters and fashion designed by Han Lee and stories developed by Steve Banks.
The brand was created and developed by GBI and will appeal to tween girls (ages 7 to 12) with a passion for fashion, beauty, friendship and adventure. It is currently in production and will feature more than 100 animated shorts that will be digitally distributed.
“Tween girls live in a world of their own, inspired by music and fashion and friendship,” says Amy Moynihan Heyward, president, GBI. “SPACEPOP is a whole new galaxy for tweens, created by some of the most accomplished talent in music, fashion and storytelling, delivered in a way that naturally corresponds to how tweens consume media today.”
Imprint, part of Macmillan Children’s Publishing Group, is "SpacePop's" first licensing partner and will launch the brand’s book series. The first
Not Your Average Princesses
, will be published in July.
“When Macmillian Publishing launched its new division, Imprint, with a focus on tweens we knew that they were the perfect partner for us on the launch of SPACEPOP, particularly with talent like Erin Stein who was largely responsible for the success of Monster High,” says Stone Newman, president of global consumer products, GBI. “We’re thrilled to be collaborating with her and to be working with Imprint on the development of the brand’s master publishing strategy.”
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