February 2, 2022
The card features a video montage of love images – from couples to families, pets and more – from vintage footage to today. While the video plays, Parton speaks to the power of love and that Valentine's Day provides the perfect occasion to reach out to those who mean the most. The video can be customized specifically for loved ones, with Parton personally saying their name from one of more than 1,000 names.
"Our birthday SmashUp featuring Dolly has been one of the most popular ecards since its launch last May," says Rob Matousek, executive director, direct to consumer business, American Greetings. "And it's easy to see why – Dolly is so genuine and is loved by so many, and her care and positive attitude shows through in everything she does."
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SmashUps are available on Americangreetings.com, Bluemountain.com and the "SmashUps" app for iPhone, the Blue Mountain ecards app for iPhone and the "SmashUps" app for Android. They can be shared via email, text or on social media.
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