Brand Alliance has signed a deal with Bulldog Licensing, which represents the licensing rights for Life throughout Europe, to create a range of adult apparel based on the brand.
Life magazine photojournalists captured the 20th century’s events, historic figures and nature, making up a 10 million-image collection. The licensed Life collection has enjoyed a presence across U.K. fashion retailers with sales in the categories of greetings cards, calendars and wall art.
Brand Alliance is a designer and manufacturer with more than 20 years’ experience in apparel. The company has been licensing properties for its ranges for more than ten years and boasts a portfolio of global brands including Coca Cola, VW, Polaroid, UFC, Jeep and more.
The new range between the two will consist of both day wear and night wear based on the brand, and Brand Alliance will work with its network of key retailers.
“Brand Alliance is a perfect fit for Life, its fashion-forward, high-quality ranges have a great synergy with the brand, and we’re looking forward to seeing the first designs,” says Rob Corney, Managing Director, Bulldog Licensing. “The Life brand offers a wealth of material for licensing partners, giving them a free rein with creative direction, while also offering immediate recognition with consumers throughout Europe.”