The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the deal.
The new home décor collection will include signature bedding, bath, beach and home storage products aimed at high school and college girls. The line was inspired by the star’s popular back-to-campus videos, which rank among her longest and most viewed videos of the year.
“Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, Jay Franco. “We will design home collections that share her vibrancy and creativity, offering a direct connection between her space and theirs.”