University of Cambridge, ARTiSTORY to Launch History of Science LBE

Curating Cambridge (formerly Fitzwilliam Museum Enterprises) and ARTiSTORY have announced they will develop a series of interactive exhibitions for University of Cambridge in China and southeast Asia.

The first exhibition will launch in China in Q3 2024 and explore the History of Science.

Both the University Library and The Whipple Museum of History of Science will support the Location-Based Entertainment (LBE) with imagery, artefacts and editorial expertise. Content including imagery and accurate 3D models of artifacts, such as Darwin’s notebooks and microscope will be used to illustrate the narrative and bring authenticity.

Designed to captivate a broad audience, the LBE will be anchored by the University of Cambridge Museums and Botanic Gardens (UCM) brand. It will offer an immersive storytelling journey, featuring interactive exhibits, high-quality reprints and bespoke fixtures to enhance the visitor experience.

Licensed merchandise will accompany the LBE and spin-off ranges are anticipated that focus on key scientific discoveries and research associated with Cambridge such as gravity, evolution, DNA and black holes.

“The partnership with ARTiSTORY is the result of months of collaboration to ensure that all stakeholders understood and supported the LBE concept,” says Len Dunne, chief executive officer, Curating Cambridge. “We’re thrilled to have reached agreement with ARTiSTORY and look forward to bringing stories to life that relate to the university’s continued history of academic research and innovation, as well as its world-class museum and library collections.”

“We are thrilled to embark on a collaborative journey with Cambridge University, along with its distinguished museums and libraries,” says Han Jing, co-founder, ARTiSTORY, managing partner, Shanghai Museum Box. “The wealth of treasured collections at Cambridge is nothing short of inspirational. Through the Cambridge-ARTiSTORY partnership, we are set to curate touring interactive exhibitions that will traverse China and beyond. These experiences are crafted to illuminate the profound historical and cultural treasures nestled within Cambridge.