Lancôme, the Louvre Announce Collaboration

Lancôme

x Louvre. 

The launch campaign was shot at the Musée de Louvre, featuring the brand’s “faces,” Zendaya, Aya Nakamura, Amanda Seyfried and He Cong.  

For this partnership, Lancôme drew inspiration from the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with a Scorpion, Echo, Hygeia, the Venus of Arles and the Sleeping Hermaphrodite. Each one of these sculptures, by its story and the myth it represents, inspired Lisa Eldridge, global creative director, Lancôme Makeup, to create this makeup collection.  

“I am delighted by this debut collaboration with Lancôme, which highlights with incredible talent the diversity of forms of beauty found in the Louvre collections – a dialog between cultures and civilizations that transcends time

“At Lancôme, beauty is art in motion; beauty itself, as a personal ritual, is a means of expressing and distinguishing oneself, through constantly evolving codes – or no codes, to be honest,” says Françoise Lehmann, global brand president, Lancôme. “This unprecedented creative partnership with the Louvre is the cultural reflection of this conviction and our mission for beauty at Lancôme. By pursuing the dialogue between our French brand with a history spanning some 90 years and the most iconic temple of art, we want to continue to draw on our artistic heritage to open new beauty horizons for women today and celebrate the fact that beauty is in perpetual motion.”