New Lancôme x Louvre skincare and makeup collection launches.

License Global

August 29, 2023

2 Min Read
Lipstick from the Musée du Louvre collection.
Lipstick from the Musée du Louvre collection. Lancôme

The Musée du Louvre and Lancôme have joined forces in a new collaboration. Inspired by nine masterpieces of sculpture, and by the lights and colors of the museum, Lancôme has created a new skincare and makeup collection: Lancôme x Louvre. 

The launch campaign was shot at the Musée de Louvre, featuring the brand’s “faces,” Zendaya, Aya Nakamura, Amanda Seyfried and He Cong.  

For this partnership, Lancôme drew inspiration from the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with a Scorpion, Echo, Hygeia, the Venus of Arles and the Sleeping Hermaphrodite. Each one of these sculptures, by its story and the myth it represents, inspired Lisa Eldridge, global creative director, Lancôme Makeup, to create this makeup collection.  

“I am delighted by this debut collaboration with Lancôme, which highlights with incredible talent the diversity of forms of beauty found in the Louvre collections – a dialog between cultures and civilizations that transcends time and geography,” says Laurence des Cars, president-director, the Musée du Louvre. “Campaign ambassadresses like the Venus de Milo, the Nymph with a Scorpion and the Diana of Gabii are an opportunity for us to transport iconic and inspiring classical images, and to compare and contrast them with contemporary images and canons. The history of art and beauty, the ‘making’ of beauty, the quest for beauty, are intimately linked. Pop culture – the culture of moving images, advertising, social media and our daily lives – is often inspired by these timeless images and representations, sometimes very scholarly, sometimes very ancient. The Musée du Louvre collections are surprising and captivating in their ability to provide a reading and an understanding of how these canons transform, how they can be interpreted and how they evolve. With this collaboration, the Louvre as a modern-day artistic space is contributing to the rewriting of beauty in the present.” 

Related:Casetify, Musée du Louvre Team for First Fine Art Tech Capsule

“At Lancôme, beauty is art in motion; beauty itself, as a personal ritual, is a means of expressing and distinguishing oneself, through constantly evolving codes – or no codes, to be honest,” says Françoise Lehmann, global brand president, Lancôme. “This unprecedented creative partnership with the Louvre is the cultural reflection of this conviction and our mission for beauty at Lancôme. By pursuing the dialogue between our French brand with a history spanning some 90 years and the most iconic temple of art, we want to continue to draw on our artistic heritage to open new beauty horizons for women today and celebrate the fact that beauty is in perpetual motion.” 

Related:Lancôme and MTV Entertainment Studios Announce an ‘Emily in Paris’ Collection


Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like