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December 12, 2023
Motorola and Pantone have teamed up to create devices in the Pantone Color of the Year for the third year. Pantone 13-1023 Peach Fuzz reinforces the importance of human connection, as do the devices chosen to represent it – the motorola razr 40 ultra, motorola razr+ and motorola edge 40 neo.
A velvety, gentle peach hue, Pantone 13-1023 Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community and collaboration.
“As technology becomes intertwined with humanity, we trust color to provide a tool for expression and deeper, more meaningful experiences with our devices,” says Ruben Castano, head, customer experience and design, Motorola. “This includes going beyond devices and into the software itself. The Pantone Color of the Year 2024 does just that as it blends the virtual world we live in and our desire to establish deeper connections and well-being.”
“It has been wonderful to work with Motorola and see their dedication to enabling creativity, connection, and personalization through color across their devices, and this year’s color carries particular importance to harnessing connection, community and personal well-being,” says Laurie Pressman, vice president, Pantone Color Institute. “Our Pantone Color of the Year 2024, Pantone 13-1023 Peach Fuzz, seamlessly blends the virtual and real life, making it an ideal color for the physicality of digital devices. We are excited to see how our audiences leverage the features Motorola offers to enable and facilitate further connections.”
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