Etta Loves x Keith Haring Launches New Sensory Collection

Baby lifestyle brand, Etta Loves, has released bath toys featuring the artwork of the late Keith Haring. The three bath toys in the collection are crafted to be safe, soft and visually stimulating. The bath toys focus on Haring’s iconic Baby, Dog and Heart artworks and come in a co-branded box. Made with natural rubber, the toys can also be used for teething purposes as they are 100% natural rubber and hole free. 

Each bath toy has been optimized to promote sensory exploration, through its shape, feel and striking aesthetic. Painted keylines on one side, with raised features on the reverse, make bath time a physical sensory experience as well as a visual one. The toys aim to encourage cognitive development and water familiarity in young children while providing little ones with their first art experience. The collection also features an exclusive teether using Haring’s Baby iconography. 

“We are so thrilled to be extending our successful Etta Loves x Keith Haring collection,” says Jen Fuller, founder, chief executive officer, Etta Loves. “Haring’s work is known for its accessibility and ability to connect with people of all ages, and this range sees his iconic visuals further translated to the youngest generation. It perfectly encapsulates the ethos of Etta Loves to stimulate and support babies in their visual and cognitive development, through fun yet functional products.” 

“We were so excited to work with Etta Loves on this unique baby collection,” says Natalie Bryt, director, strategy and marketing, Artestar. “Keith Haring’s radiant Baby icon is part of his universal language of joy and inclusivity so it is a joy to work with such an innovative and quality baby brand. This collection gives parents an artful baby product and a stimulating visual for the babies.” 

The collection is available at Us.ettaloves.com