Xcel Teams for Mizrahi Smartwatch

Xcel Brands has partnered with HP to create an Isaac Mizrahi-branded smartwatch.

April 6, 2018

Xcel Teams for Mizrahi Smartwatch

HP tapped to create smartwatch for fashion designer.

Xcel Brands has partnered with HP to create an Isaac Mizrahi-branded smartwatch.

The new watch combines Mizrahi’s signature style with HP’s advanced engineering.

“We’re excited to partner with HP to create a truly beautiful smartwatch that is the first of its kind for fashionable women,” says Robert W. D’Loren, chairman and chief executive officer, Xcel. “HP is a leader in the technology space, and their engineering capabilities have been a perfect complement to the classic American sportswear brand that is Isaac Mizrahi.”

The watch is available in two Swarovski Crystal-outlined faces in silver and gold-tone stainless steel and the leather strap will come in five interchangeable colors. The watch will use a customized smartphone app, compatible with iOS and Android, that will allow wearers to receive notifications from incoming calls, texts, emails, meeting alerts and social media.

The Isaac Mizrahi smartwatch, engineered by HP, is available for purchase at

Engineeredby.hp.com/IsaacMizrahi/geolocate

for $249.99.

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