The brand first entered the children's market in 2000 with the launch of a Sean John boys' collection. Through the new Evy partnership, that line will be expanded to include the brand's first-ever girls' offerings for both tweens and younger girls.
"We believe in both the long heritage and future potential of the Sean John brand as one of the most unique brands in the United States and internationally," says Kevin Krieser, president and chief operating officer, Evy of California. "Through great marketing, vision and first-class execution of forward designs this partnership pushes the world of children's fashion to the next level. Sean John is a truly inspired fashion brand, and we at Evy of California are proud to have been selected as the right partner to help take the next step in the evolution of the children's collections."
Combs plans to work with
"I am very excited to announce our new partnership with Evy for our childrenswear category," says Combs. "They are truly experts in the arena, and this deal will allow the Sean John brand to continue its successful growth strategy. As the conception of this collection stems from the inspiration of Jessie, D'Lila, and Chance, I am beyond thrilled to work with my girls on this new endeavor, and I look forward in watching them grow with this project."
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