Under the terms of the agreement, Poetic Brands will develop an apparel line that features iconic imagery from the game and will distribute the line in the U.K. and Erie.
“‘Call of Duty’ is one of the most recognizable and popular video game brands in the world, so it is tremendously exciting to have signed this agreement,” says Elliott Matthews, executive director, Poetic Brands. “We will be putting together a range that utilizes the game’s iconic imagery to great effect and has huge appeal to the millions of ‘Call of Duty’ fans out there.”