License Global breaks down a handful of the trends impacting gaming brands this year and outlines how intellectual properties and collaborations drive continued engagement in one of the world’s most exciting and immersive mediums.

Ben Roberts, Content Director

March 11, 2024

17 Min Read
Minecraft characters
Minecraft characters Minecraft

At a Glance

  • The Era of Mobile Gaming
  • Omnichannel Licensing in Gaming
  • Engaging Players by Genre

The video game market has become a behemoth in recent years, growing from the 8-bit days of classics such as the Nintendo Entertainment System (NES) to the immersive, highly detailed and expansive universes powered by the latest generation of consoles and PCs. 

Generating over $184 billion in 2023, according to Newzoo, the global games market grew 0.6% year-over-year and is forecast to gather pace this year and beyond, continuing growth to $205.7 billion by 2026 (1.3% CAGR). The gaming audience will surpass predictions of 3.38 billion active players in 2024, each spending more time per title on average than with any other entertainment medium. However, with increased digital requirements, developmental pressures, cost-of-living effects on consumer demand and growing competition come increased costs, budgets for games in development are under pressure, leading to the halt in production ...

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About the Author(s)

Ben Roberts

Content Director, License Global

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