Sponsored By

Video Games

Video Games

Activision Blizzard logo.
Corporate Brands
European Union Approves Microsoft’s Activision Blizzard Acquisition: What Happens Now?European Union Approves Microsoft’s Activision Blizzard Acquisition: What Happens Now?

With a denial from the U.K. and now an approval from the EU, Microsoft’s acquisition plans are a toss-up.

byMcKenna Morgan
May 15, 2023|
2 Min Read
Hello Kitty as featured in “Fall Guys.”
Video Games
Hello Kitty Debuts in ‘Fall Guys’ Season 4: Creative ConstructionHello Kitty Debuts in ‘Fall Guys’ Season 4: Creative Construction
byLicense Global
May 11, 2023
1 Min Read
Game Beauty's "Persona Royal 5" collection.
Beauty & Cosmetics
The Beauty in GamingThe Beauty in Gaming
byMcKenna Morgan
May 8, 2023
2 Min Read
‘EA Sports F1 23’ cover art
Video Games
‘EA Sports F1 23’ Set to Launch Featuring New Play Modes‘EA Sports F1 23’ Set to Launch Featuring New Play Modes
byLicense Global
May 4, 2023
2 Min Read
JAKKS Pacific and Bendy logos
Video Games
JAKKS Pacific and Disguise Ink Worldwide Deal for ‘Bendy’JAKKS Pacific and Disguise Ink Worldwide Deal for ‘Bendy’
byLicense Global
May 4, 2023
1 Min Read
Spider-Verse themed products.
Video Games
Zotac Gaming x ‘Spider-Man: Across the Spider-Verse’ Global CampaignZotac Gaming x ‘Spider-Man: Across the Spider-Verse’ Global Campaign
byLicense Global
May 3, 2023
1 Min Read
Promotional image for “Rainbow High: Runway Rush.”
Video Games
Rainbow High Video Game Plans Announced
Rainbow High Video Game Plans Announced
May 3, 2023
|
2 Min Read
byLicense Global
Tinderbox and Global Merchandising Services logos, respectively.
Video Games
Tinderbox and Global Merchandising Services Team Up
Tinderbox and Global Merchandising Services Team Up
May 2, 2023
|
1 Min Read
byLicense Global
‘Momoguro’ in “Roblox.”
Video Games
Off to ‘Roblox’: Baobab Studios on its ‘Momoguro’ Expansion
Off to ‘Roblox’: Baobab Studios on its ‘Momoguro’ Expansion
Apr 28, 2023
|
3 Min Read
byMcKenna Morgan
(From L to R): Alex, Sam and Clover, the main characters of “Totally Spies!”
Video Games
Banijay Kids & Family Announces Video Game Based on ‘Totally Spies!’
Banijay Kids & Family Announces Video Game Based on ‘Totally Spies!’
Apr 27, 2023
|
1 Min Read
byLicense Global
Space Invaders x Champion Collaboration
Video Games
WildBrain Announces ‘Space Invaders’ 45th Anniversary Collaboration with Champion
WildBrain Announces ‘Space Invaders’ 45th Anniversary Collaboration with Champion
Apr 26, 2023
|
2 Min Read
byLicense Global
‘Funko Fusion’ Promotional Image
Video Games
‘Funko Fusion’ Teaser Trailer Released
‘Funko Fusion’ Teaser Trailer Released
Apr 26, 2023
|
1 Min Read
byLicense Global
Angry Birds on the Mercedes-Benz E-Class
Video Games
‘Angry Birds’ Take a Ride with Mercedes-Benz
‘Angry Birds’ Take a Ride with Mercedes-Benz
Apr 26, 2023
|
1 Min Read
byLicense Global
Promotional image for the Popeye “World of Warships” in-game activation.
Video Games
‘World of Warships’ Announces Popeye Collaboration
‘World of Warships’ Announces Popeye Collaboration
Apr 25, 2023
|
2 Min Read
byLicense Global
The Roblox x Razer collection.
Video Games
Razer, ‘Roblox’ Announce Collaboration
Razer, ‘Roblox’ Announce Collaboration
Apr 25, 2023
|
1 Min Read
byLicense Global
Hasbro Charity Kids Bundle
Video Games
Outright Games and UNICEF Announce Long Term Partnership
Outright Games and UNICEF Announce Long Term Partnership
Apr 21, 2023
|
2 Min Read
byLicense Global
Promotional image for “Katmandu: EtherMerge.”
Video Games
Falcon’s Beyond Launches First Mobile Game
Falcon’s Beyond Launches First Mobile Game
Apr 19, 2023
|
1 Min Read
byLicense Global
SEGA Agrees Acquisition Deal to buy ‘Angry Birds’ Video Game Maker Rovio
Entertainment
SEGA Agrees to Acquisition Deal for Video Game Maker Rovio
SEGA Agrees to Acquisition Deal for Video Game Maker Rovio
Apr 17, 2023
|
2 Min Read
byIan Hart
Ami Amis.
Video Games
JAKKS Pacific Brings Ami Amis to Fashion Famous on ‘Roblox’
JAKKS Pacific Brings Ami Amis to Fashion Famous on ‘Roblox’
Apr 12, 2023
|
1 Min Read
byLicense Global
Sonic the Hedgehog.
Video Games
Video Games: Licensing’s 1 Up
Video Games: Licensing’s 1 Up
Apr 7, 2023
|
8 Min Read
byMcKenna Morgan
Piñata Smashlings
Entertainment
Nelvana and Toikido to Develop Animated Series Based on Gaming Franchise, Piñata Smashlings
Nelvana and Toikido to Develop Animated Series Based on Gaming Franchise, Piñata Smashlings
Apr 5, 2023
|
1 Min Read
byLicense Global
Promotional image for “Taycan Arcade.”
Video Games
Porsche x Atari Launch ‘Taycan Arcade’
Porsche x Atari Launch ‘Taycan Arcade’
Mar 30, 2023
|
1 Min Read
byLicense Global
Atari round neck t-shirt
Fashion
Poetic Brands Signs Multiyear Atari Contract
Poetic Brands Signs Multiyear Atari Contract
Mar 27, 2023
|
1 Min Read
byLicense Global
Cover for “LEGO 2K Drive.”
Video Games
2K and the LEGO Group Announce ‘LEGO 2K Drive’
2K and the LEGO Group Announce ‘LEGO 2K Drive’
Mar 23, 2023
|
2 Min Read
byLicense Global
Promotional image for the second “Vikings” crossover in “Vikingard.”
Video Games
‘Vikingard’ Hosts the ‘Vikings’ Crossover, Part II
‘Vikingard’ Hosts the ‘Vikings’ Crossover, Part II
Mar 22, 2023
|
1 Min Read
byLicense Global
A Call of Duty IKON controller holder.
Branded Products
EXG Pro Release New Sonic the Hedgehog, Spider-Gwen and Call of Duty Items
EXG Pro Release New Sonic the Hedgehog, Spider-Gwen and Call of Duty Items
Mar 21, 2023
|
1 Min Read
byLicense Global
Poppy Playtime
Video Games
Reemsborko to Rep ‘Poppy Playtime’ in Europe and Australia
Reemsborko to Rep ‘Poppy Playtime’ in Europe and Australia
Mar 17, 2023
|
1 Min Read
byLicense Global
Eddie and Snaggletooth.
Video Games
Iron Maiden and Motörhead Join Forces in Video Game
Iron Maiden and Motörhead Join Forces in Video Game
Mar 16, 2023
|
2 Min Read
byLicense Global
Thunderbirds “Tracy Island Sandbox Experience” screenshot
Video Games
ITV Studios Takes ‘Thunderbirds’ into the Metaverse
ITV Studios Takes ‘Thunderbirds’ into the Metaverse
Mar 14, 2023
|
2 Min Read
byLicense Global
“NASCAR Speed Hub” immersive “Roblox" experience
Video Games
NASCAR Partners with Dubit on Immersive Gaming Experience on ‘Roblox’
NASCAR Partners with Dubit on Immersive Gaming Experience on ‘Roblox’
Mar 13, 2023
|
1 Min Read
byLicense Global
emoji Kart Racer game
Video Games
‘emoji Kart Racer’ Expands onto Additional Consoles
‘emoji Kart Racer’ Expands onto Additional Consoles
Mar 13, 2023
|
1 Min Read
byLicense Global
Scenes from L.O.L. Surprise! O.M.G. Fashion House.
Video Games
L.O.L. Surprise! O.M.G. Fashion House Takes on Gaming
L.O.L. Surprise! O.M.G. Fashion House Takes on Gaming
Mar 7, 2023
|
2 Min Read
byLicense Global
‘Unicorn Academy’
Toys & Games
Spin Master Announces New Franchise, ‘Unicorn Academy,’ with Branded Experiences Planned Across Toys, Entertainment and Digital Games
Spin Master Announces New Franchise, ‘Unicorn Academy,’ with Branded Experiences Planned Across Toys, Entertainment and Digital Games
Mar 6, 2023
|
3 Min Read
byMcKenna Morgan
"Angry Birds" characters
Publishing
'Angry Birds' Franchise Adds Publishing
'Angry Birds' Franchise Adds Publishing
Mar 6, 2023
|
2 Min Read
byLicense Global
“Creed: Rise to Glory – Championship Edition”
Video Games
‘Creed: Rise to Glory – Championship Edition’ Comes to PlayStation
‘Creed: Rise to Glory – Championship Edition’ Comes to PlayStation
Feb 24, 2023
|
2 Min Read
byLicense Global
Latest News

Editor's Choice

Grand Theft Auto VI Trailer 1 screen grab
Video Games
'Grand Theft Auto VI': Meet the Future of a Colossal Franchise
'Grand Theft Auto VI': Meet the Future of a Colossal Franchise

Dec 5, 2023

“Dune” LEGO, Barbie Range, “The Texas Chainsaw Massacre,” PUMA x “Gremlins,” Mariah Carey Barbie, F.R.I.E.N.D.S. Little People Collector Set and LIFE.
Toys & Games
Editor’s Choice: The Top Kidult Products to Land in 2023
Editor’s Choice: The Top Kidult Products to Land in 2023

Nov 30, 2023

Grinch inflatables.
Branded Products
Deck the Halls … and More … with Licensed Décor
Deck the Halls … and More … with Licensed Décor

Dec 4, 2023

Sponsored Content

Peppa Pig ‘Peppa’s Big Day’ Video Game, Hasbro
Streaming & TV
Peppa Pig: The Only Way to Celebrate is by Having Others Join In
Peppa Pig: The Only Way to Celebrate is by Having Others Join In

Dec 1, 2023

U.S. Polo Assn. logo, U.S. Polo Assn.
Fashion
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand
Evolving the Authentic, Global, Sport-Inspired U.S. Polo Assn. Brand

Nov 13, 2023

James Tweddle, PwC
Brand Licensing Europe
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships
10 minutes with … PwC on How to Actively Manage Brand Licensing Relationships

Sep 29, 2023

May 21 - May 23, 2024
The meeting place for the global licensing industry.
Find out more
Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.