Seven recent gaming partnerships highlight the creativity of the licensing industry.

License Global

March 13, 2024

3 Min Read
TGI Fridays in ‘Cooking Fever’ Game, Nordcurrent, TGI Fridays
TGI Fridays in ‘Cooking Fever’ GameNordcurrent, TGI Fridays

1. Nordcurrent, TGI Fridays ‘Cooking Fever’ Mobile Game

Developer and publisher, Nordcurrent, announced a licensing partnership with TGI Fridays, bringing the restaurant to mobile gaming. “Cooking Fever” includes nearly 100 branded elements, including the TGI Fridays menu, interior, kitchenware and exterior.

2. Ukonic’s Xbox Toaster

Last fall, Ukonic announced an Xbox Series S Toaster. A replica of the Xbox console, this appliance features an Xbox logo imprint, LED display dial, an extra-wide slot and more. The company also boasts an Xbox Series X Replica mini fridge and “Minecraft” figural mini fridges.

The Xbox Series S Toaster, Ukonic

3. Mattel and Gamefam’s ‘Barbie DreamHouse Tycoon’ on Roblox

Mattel and Gamefam, a metaverse game developer, announced the launch of “Barbie DreamHouse Tycoon” on Roblox. Players have the chance to build a DreamHouse, live out various careers and curate personal outfits for their avatars.

Barbie Dreamhouse as featured in Barbie DreamHouse Tycoon in

4. Disguise’s ‘Poppy Playtime’ Costumes

Disguise, the costume division of toy and consumer products manufacturer, JAKKS Pacific, announced, in partnership with Mob Entertainment, a multiyear licensing agreement for North America and EMEA to design, develop and manufacture costumes and costume accessories for the episodic horror survival game, “Poppy Playtime,” which commenced this past fall.

“Poppy Playtime” imagery, Disguise

5. Revolution Beauty’s ‘Fortnite’ Collection

Revolution Beauty, a British cosmetics and skincare brand, and Epic Games teamed up for Revolution Beauty x “Fortnite,” the gaming phenomenon’s first beauty collaboration. Launched in May, the limited-edition collection was available exclusively in-store and online at Walmart nationwide and on RevolutionBeauty.com.

Fortnite x Revolution Beauty Collection, Revolution Beauty, Epic Games

6. ‘Angry Birds’ Retail Café

SCG America announced its partnership with “Angry Birds” creator, Rovio Entertainment, to launch a retail café at destination spot, Tangram, in Flushing, New York. iSwii by Angry Birds features pastries, cakes and confections, bubble teas and coffees, gaming, a retail section and photo opportunities.

“iSwii by Angry Birds” cafe, SCG America

7. ‘Elden Ring’ Symphonic Adventure’ Concert Tour

In July, Bandai Namco Entertainment and Overlook Events announced the launch of the official and immersive “Elden Ring Symphonic Adventure” concert tour in Europe. The story of “Elden Ring” is at the heart of the concert experience, which offers the chance to live the major stages of the game via 4K montages synchronized with the orchestra and choir.

The article was taken from March's issue of License Global. Read the issue in full here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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