First toy line based on the video game will debut at Walmart stores nationwide this month.

License Global

March 15, 2024

1 Min Read
Stumble Guys characters, PMI Kids' World
"Stumble Guys" charactersPMI Kids' World

 PMI Kids’ World is bringing the multiplayer video game, “Stumble Guys,” into the physical world with its first toy line. Rolling out this month at select Walmart stores across the U.S. and on Walmart.com, fans can collect and engage with “Stumble Guys” characters.

“Stumble Guys” recently debuted on Xbox and will soon expand to PlayStation and Nintendo Switch.

“‘Stumble Guys’ has one of the most engaged and loyal communities in the world, and our players have forged a truly emotional connection to the game’s vast universe,” says Naz Amarchi, senior vice president, general manager, “Stumble Guys” at Scopely. “PMI Kids’ World is the perfect partner to bring our beloved Stumblers into the physical world, creating a new way to delight fans with collectibles, plushies, toys and more. As the world’s largest retailer, Walmart is the ideal destination to help bring our ‘Stumble Guys’ characters into the hands of our players.”

“We can’t wait to offer the ‘Stumble Guys’ community a new way to play with their favorite characters,” says Omer Dekel, chief executive officer, PMI Kids’ World. “The chaotic fun of the game is brought to life by the unique qualities of each Stumbler, and we’re excited for fans to bring home these collectibles not only as toys but as trophies.”

PMI Kids’ World turns virtual worlds into collectibles with “Sonic Prime,” “Pudgy Penguins,” Roblox’s “Piñata Smashlings” and more. Its new line of Stumblers from the “Stumble Guys” roster of characters includes:

  • Collectible figures

  • Mini action figures

  • Action figures

  • Figural keychains

  • Clip-on plush

  • Plushies

  • Plush buddies

  • Huggable plush

About the Author(s)

License Global

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