Masters of the Universe marks Mattel’s third franchise integrated into “Stumble Guys” after previous collaborations with Hot Wheels and Barbie.

License Global

March 7, 2024

1 Min Read
Masters of the Universe as featured in "Stumble Guys."
Masters of the Universe as featured in "Stumble Guys."Mattel

He-Man, Skeletor, the Sorceress, Evil-Lyn and other characters from the Masters of the Universe franchise are available in “Stumble Guys” with a new racing map.  

The newest racing map, based on the Masters of the Universe franchise, features familiar locations from the stories, along with new level obstacles and features. Portals will transport players through various areas, across muddy swamps and past new breakable objects to unlock secret paths through the surroundings of Castle Grayskull.  

“Masters of the Universe marks our third franchise integration into ‘Stumble Guys,’ allowing millions of players the opportunity to experience Mattel’s beloved franchises in a fresh new way,” says Mike DeLaet, global head, digital gaming, Mattel. “These types of integrations have proven to be successful in amplifying our fandom across generations for both new audiences and long-time fans.”  

Previous integrations of Mattel franchises in “Stumble Guys” include Hot Wheels and Barbie.  

“We’ve loved reuniting with our partners at Mattel to bring Masters of the Universe into the vibrant Stumbleverse,” says Naz Amarchi, senior vice president, general manager, “Stumble Guys,” Scopely. “Weaving the iconic characters and settings of Eternia into the fun-filled gameplay of ‘Stumble Guys’ will delight our players with a blend of nostalgia and action.” 

“Stumble Guys” players have access to many in-game events throughout March, including:  

  • 1x new game level designed after Castle Grayskull 

  • New cosmetics, including Stumblers, Emotes, Footsteps and Victory Dances  

  • Limited-time collection event, special events and tournament season  

  • Daily Mission milestones and player rewards across events  

“Stumble Guys” is free to play and recently debuted on console, beginning with a launch on Xbox. Fans can preregister on StumbleGuys.com to join the party on PlayStation 4, PlayStation 5 and Nintendo Switch when the game releases later this year. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like