Fisher-Price Teams for Thomas Toybox

Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.

The product will use Neat-Oh!’s ZipBin toybox technology to create a Thomas-shaped storage unit that when unzipped turns into a play mat. The mat will be decorated with familiar scenes and characters from the Island of Sodor.

The Thomas & Friends Wooden Railway ZipBin will hit shelves in 2015.