Toys & Games

The latest licensed products, partnerships and brand collaboration news from the biggest toy manufacturers, play-pattern innovators and board game icons.

Monopoly: Pokémon Edition Board Game
Toys & Games
Monopoly Releases Harry Potter and Pokémon GamesMonopoly Releases Harry Potter and Pokémon Games

Monopoly Deal: Harry Potter Card Game and Monopoly: Pokémon Edition Board Game are available for order and preorder now.

byLicense Global, Content Editor
Nov 13, 2024
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1 Min Read
People of Play logo
Toys & Games
People of Play Announce Winners of the 2024 Toy & Game International Excellence AwardsPeople of Play Announce Winners of the 2024 Toy & Game International Excellence Awards
byLicense Global
Nov 12, 2024
1 Min Read
Verizon's holiday campaign staring Barbie.
Entertainment
Barbie Stars in Verizon’s Holiday CampaignBarbie Stars in Verizon’s Holiday Campaign
byLicense Global
Nov 12, 2024
1 Min Read
KB Toys logo, Firefly Brand Management
Toys & Games
Firefly Brand Management Announces Master Toy Deal for KB Toys BrandFirefly Brand Management Announces Master Toy Deal for KB Toys Brand
byLicense Global
Nov 11, 2024
1 Min Read
Build-A-Bear x Hello Kitty holiday designs.
Entertainment
Build-A-Bear, Hello Kitty to Open Collaborative Workshop in LABuild-A-Bear, Hello Kitty to Open Collaborative Workshop in LA
byLicense Global
Nov 8, 2024
1 Min Read
Rick and Morty Little People Collectors set, Mattel
Entertainment
Mattel Creations Releases Little People ‘Rick and Morty’ FiguresMattel Creations Releases Little People ‘Rick and Morty’ Figures
byLicense Global
Nov 7, 2024
1 Min Read
2025 Toy of the Year Award Finalists
Trends and Insights
The Toy Foundation Announces 2025 Toy of the Year (TOTY) Award Finalists
The Toy Foundation Announces 2025 Toy of the Year (TOTY) Award Finalists
Nov 7, 2024
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1 Min Read
byLicense Global, Content Editor
Moose Toys' office.
Toys & Games
Moose Toys Expands in Mexico with Direct-to-Retail
Moose Toys Expands in Mexico with Direct-to-Retail
Nov 7, 2024
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1 Min Read
byLicense Global, Content Editor
“Scout Elf Pancake Party Kit”
Toys & Games
I’m The Chef Too! Partners with The Lumistella Company
I’m The Chef Too! Partners with The Lumistella Company
Nov 5, 2024
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1 Min Read
byLicense Global, Content Editor
Steven Sandler, Wyncor
Toys & Games
Wyncor Appoints Steven Sandler as Chief Commercial Officer
Wyncor Appoints Steven Sandler as Chief Commercial Officer
Nov 5, 2024
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1 Min Read
byLicense Global, Content Editor
TABOO Charades
Toys & Games
Ageless Innovation Debuts Age-Inclusive Hasbro TABOO Game
Ageless Innovation Debuts Age-Inclusive Hasbro TABOO Game
Nov 4, 2024
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1 Min Read
byLicense Global, Content Editor
Marianne James and Alyse D’Antuono, Hasbro
Toys & Games
Transformers ... More Than Meets The Eye: An Extended Interview
Transformers ... More Than Meets The Eye: An Extended Interview
Nov 4, 2024
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1 Min Read
byMcKenna Morgan, Content Editor
Godzilla action figures and collectibles, BNTCA
Toys & Games
Bandai Namco Toys and Collectibles Celebrates Godzilla’s 70th Anniversary
Bandai Namco Toys and Collectibles Celebrates Godzilla’s 70th Anniversary
Nov 4, 2024
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1 Min Read
byLicense Global, Content Editor
CreateOn Logo
Toys & Games
Hidden Pigeon Company, CreateOn form Partnership
Hidden Pigeon Company, CreateOn form Partnership
Nov 1, 2024
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1 Min Read
byLicense Global, Content Editor
Hello Kitty Shashibo, Sanrio, Fun in Motion Toys
Toys & Games
Sanrio, Fun in Motion Toys Launch Hello Kitty Shashibo
Sanrio, Fun in Motion Toys Launch Hello Kitty Shashibo
Oct 31, 2024
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1 Min Read
byLicense Global, Content Editor
Jumbo Plush Neopets
Entertainment
Neopets Expands Licensing Portfolio
Neopets Expands Licensing Portfolio
Oct 31, 2024
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1 Min Read
byLicense Global, Content Editor
The Loyal Subjects logo
Entertainment
Hasbro, Creative Growth and More: The Loyal Subjects on its Latest and Greatest
Hasbro, Creative Growth and More: The Loyal Subjects on its Latest and Greatest
Oct 31, 2024
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1 Min Read
byMcKenna Morgan, Content Editor
Kim Utlaut, Build-A-Bear Workshop
Toys & Games
Build-A-Bear Appoints Kim Utlaut as Senior VP, Chief Brand Officer
Build-A-Bear Appoints Kim Utlaut as Senior VP, Chief Brand Officer
Oct 30, 2024
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1 Min Read
byLicense Global, Content Editor
POP! Max and POP! Allison & Binx, Funko
Toys & Games
Funko Announces Two ‘Hocus Pocus’ Pops!
Funko Announces Two ‘Hocus Pocus’ Pops!
Oct 29, 2024
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1 Min Read
byLicense Global, Content Editor
Strawberry Shortcake SCENTsory Putty, Crazy Aaron’s
Toys & Games
Crazy Aaron’s Launches Strawberry Shortcake SCENTsory Putty
Crazy Aaron’s Launches Strawberry Shortcake SCENTsory Putty
Oct 28, 2024
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1 Min Read
byLicense Global, Content Editor
HIRONO x le Petit Prince series figures Blind Boxes, POP MART
Toys & Games
POP MART Announces ‘The Little Prince’ HIRONO Collection
POP MART Announces ‘The Little Prince’ HIRONO Collection
Oct 28, 2024
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1 Min Read
byLicense Global, Content Editor
New Holland Brewing & Distilling Co. x D&D
Food & Beverage
New Holland Brewing, DUNGEONS & DRAGONS Release Dragon’s Milk Stout and Bourbon Whiskey
New Holland Brewing, DUNGEONS & DRAGONS Release Dragon’s Milk Stout and Bourbon Whiskey
Oct 28, 2024
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1 Min Read
byLicense Global, Content Editor
The Monster High “Squid Game” Young-Hee Doll
Entertainment
Monster High Teams with ‘Squid Game’ for Young-Hee Doll
Monster High Teams with ‘Squid Game’ for Young-Hee Doll
Oct 25, 2024
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1 Min Read
byLicense Global, Content Editor
Holiday Shopping, Tay Rees, Getty Images
Retail News & Trends
2024 Holiday Spending Projected to Set New Record
2024 Holiday Spending Projected to Set New Record
Oct 25, 2024
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1 Min Read
byJane Neal, Content Editor
The Fraggle Rock plush line, MGA Entertainment
Toys & Games
MGA Entertainment Intros ‘Fraggle Rock: Back to the Rock’ Little Tikes Plush
MGA Entertainment Intros ‘Fraggle Rock: Back to the Rock’ Little Tikes Plush
Oct 24, 2024
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1 Min Read
byLicense Global, Content Editor
The Barbie Styled by Maeve Reilly doll.
Fashion
Barbie Unveils Doll Styled by Maeve Reilly
Barbie Unveils Doll Styled by Maeve Reilly
Oct 24, 2024
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1 Min Read
byLicense Global, Content Editor
"Miraculous" and "Ghostforce" for Burger King.
Entertainment
Burger King France, ‘Miraculous,’ ‘Ghostforce’ Partner for King Jr.
Burger King France, ‘Miraculous,’ ‘Ghostforce’ Partner for King Jr.
Oct 23, 2024
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1 Min Read
byLicense Global, Content Editor
Mo Willems’ Pigeon Series Tonie
Entertainment
Hidden Pigeon, tonies Partner on Mo Willems’ Pigeon Series Tonie
Hidden Pigeon, tonies Partner on Mo Willems’ Pigeon Series Tonie
Oct 23, 2024
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1 Min Read
byLicense Global, Content Editor
Disney Junior Friction Trucks
Toys & Games
It’s Time to Start Toy Shopping
It’s Time to Start Toy Shopping
Oct 23, 2024
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1 Min Read
byJane Neal, Content Editor
The Three Stooges Bobbleheads
Entertainment
The Three Stooges Talking Bobbleheads Unveiled
The Three Stooges Talking Bobbleheads Unveiled
Oct 22, 2024
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1 Min Read
byLicense Global, Content Editor
Spin Master x Tetris
Toys & Games
Spin Master, The Tetris Company Partner to Bring New Tetris Puzzles, Games
Spin Master, The Tetris Company Partner to Bring New Tetris Puzzles, Games
Oct 22, 2024
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1 Min Read
byLicense Global, Content Editor
"Hot Wheels Monster Trucks: Stunt Mayhem”
Video Games
‘Hot Wheels Monster Trucks: Stunt Mayhem’ Launches on PC, Consoles
‘Hot Wheels Monster Trucks: Stunt Mayhem’ Launches on PC, Consoles
Oct 21, 2024
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1 Min Read
byLicense Global, Content Editor
Dragon Ball DAIMA Figure, Bandai Namco Toys & Collectibles America
Entertainment
Bandai Namco Toys & Collectibles Intros New Dragon Ball DAIMA Figures
Bandai Namco Toys & Collectibles Intros New Dragon Ball DAIMA Figures
Oct 18, 2024
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1 Min Read
byLicense Global, Content Editor
Finders Keepers Game, MGA/Avatar Labs
Toys & Games
MGA, AvatarLabs Introduce Finders Keepers Game
MGA, AvatarLabs Introduce Finders Keepers Game
Oct 17, 2024
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1 Min Read
byLicense Global, Content Editor
Goo Jit Zu x Weapon Fighting Simulator, Gamefam, Moose Toys
Video Games
Gamefam, Moose Toys to Bring Heroes of Goo Jit Zu to Roblox
Gamefam, Moose Toys to Bring Heroes of Goo Jit Zu to Roblox
Oct 16, 2024
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1 Min Read
byLicense Global, Content Editor
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Editor's Choice

Fashion Licensing Editor's Picks 2024, License Global
Fashion
Editor's Choice: Fashion Collaborations that Defined 2024
Editor's Choice: Fashion Collaborations that Defined 2024

Dec 6, 2024

“Harry Potter: Magic at Play” in Chicago.
Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment
The X Factor: How Original X Productions is Revolutionizing Location-Based Entertainment

Dec 6, 2024

The cover of “Funko Fusion” for PlayStation 5.
Entertainment
Exploring the Funkoverse
Exploring the Funkoverse

Dec 6, 2024

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The December 2024 Issue is Out Now

License Global December 2024 issue

LATEST ISSUE

'Wicked' Takes Over License Global's December Issue!

The latest issue of License Global has launched! License Global’s December 2024 magazine features Universal discussing “Wicked,” our Gen Z Fashion Report predicts what businesses need to succeed with the demographic, we predict which toys will make their mark in the new year in The License Global Toy Forecast 2025, License Global's Influentials amplifies those in the brand licensing industry who have made a difference, we look back at some of the biggest licensing deals from 2024, and much more.

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The Gen Z Fashion Report

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