PMI Kids’ World Secures Global Licensing Deal with ‘Minecraft’

PMI Kids’ World has signed a worldwide licensing agreement with “Minecraft.” This strategic partnership aims to bring a new dimension to the collectibles industry, offering fans an immersive experience through a range of “Minecraft”-themed impulse, plush, collectibles and stationery products launching this summer. 

“‘Minecraft’ has evolved into an unparalleled evergreen media franchise, and we are excited to see the boundless possibilities this partnership holds,” says Omer Dekel, chief operating officer, PMI Kids’ World. “Our track record of providing communities with fresh and inventive ways to engage with their fandoms aligns seamlessly with ‘Minecraft's’ imaginative play options.”