Innov8 Names Licensing Agents for Deddy Bears

Remarkable Brands has been named North American licensing agent for Deddy Bears, the collectible toys developed by Innov8 Creative Academy. Remarkable Brands joins Surge Licensing, which is working in partnership with Caroline Mickler Licensing in overseeing licensing for the brand in the U.K. and other international markets.  

The spooky and “dead cute” new Deddy Bears offerings are rolling out to retailers across the U.S., U.K., EU and Australia and New Zealand.  

“Deddy Bears are unlike anything else on the market – equal parts adorable and creepy-cool – and they have captivated audiences around the globe,” says Stacey Reiner, president, Remarkable Brands. “We are honored to represent such a unique and exciting brand and look forward to introducing Deddy Bears to fans across North America.” 

“We are thrilled to join forces with Remarkable Brands, Surge Licensing and Caroline Mickler to unleash the full potential of Deddy Bears around the world,” says Gavin Lawler, chief executive officer, Innov8 Creative Academy, and creator, Deddy Bears. “With their unparalleled expertise, passion and drive for innovation, we are confident that our licensing teams will elevate Deddy Bears to new heights of success through exciting and relevant consumer products that will allow fans to even more deeply engage with our brand.” 

Officially introduced simultaneously in the U.K. and U.S. in the second half of 2023, Deddy Bears’ brand expansion is underway with newly signed North American partner, License 2 Play Toys (distributor), Just Toys (plastic figures, compound toy and collectibles), Boston America (energy drinks and candy), High Point Design (socks, slipper socks and slippers) and Accessory Innovations (bags, luggage, cold weather and headwear). In the U.K., the first wave of licensees will be announced shortly. Deddy Bears plush for waves 2 and 3 are already in the works with hundreds of additional characters developed and ready to go. 

“I set out to break all the rules when it comes to what a collectible toy line can be by turning the standard teddy bear typecast upside down and inside out and leveraging edgy monster-zombie scary themes, but in uniquely loveable ways,” says Lawler. “Fans simply can’t get enough of them.”