Legendary Entertainment Intros Licensing for ‘Godzilla x Kong: The New Empire’

On the heels of the massive $194 million global box office opening for Legendary Entertainment and Warner Bros. “Godzilla x Kong: The New Empire,” Legendary Entertainment has announced a new licensing and promotional program in support of the film. Celebrating 10 years of Monsterverse, this program marks a significant progression from previous the Monsterverse films both in categories and demographic reach as it complements the robust master toy line from long-term partner, Playmates, with high-end collectibles, expanded kids’ offerings, games, consumables, immersive experiences and more.  

The products have secured extensive distribution across mass and specialty retailers, including Walmart, Target, Amazon, FYE, Books-a-Million, Entertainment Earth and others. New products will continue to be introduced throughout the fall and into 2025. 

Product Expansion: 

In addition to products, the Monsterverse expansion will deliver a new immersive experience in Los Angeles from 60out, which will be announced soon.  

“It is exhilarating to see how far the Monsterverse franchise has come in 10 short years,” says James Ngo, executive vice president, franchise management, Legendary. “Our core fans are as engaged as ever while kids and families are embracing our Titans both at the box office and at retail.  Partners and licensees from all over the world have been emailing and texting all week, overjoyed with how GxK has performed for their brands and product lines.  We look forward to bringing more innovative and edgy partnerships to market for our fans worldwide.” 

Brand Partnerships 

On the brand partnership front, Legendary and Warner Bros Discovery have built a multi-pronged program with Volkswagen as the new film showcases Volkswagen’s ID.4 model.  

In conjunction with the film’s release, Volkswagen has co-developed short-form content for social media, further solidifying the brand’s partnership with the film while reinforcing its commitment to global electrification. Set within the monstrous universe of “Godzilla x Kong: The New Empire,” the snippets offer a peek into the connection between the Volkswagen ID.4 and the Titans. 

In food and beverage partnerships, Circle K is running its largest program to date with Godzilla x Kong-themed breakfast sandwiches, private-label chocolate bars, color-changing cups and frozen beverage flavors.  

Legendary and Warner Bros Discovery also activated a partnership with The American Red Cross to host film-themed blood donation drives April 7.  

Legendary’s Licensee List includes:  

Toys, Games:  

Playmates 

Jada Toys 

Mega Bloks/Mattel  

Funko 

YouTooz 

Diamond Select 

Spiral Studios 

Prime 1 

Phat Mojo 

Whitehouse Leisure 

Hiya Toys 

Bandai 

Toy Factory 

Bear Walker 

Apparel, Accessories 

Bioworld 

Ripple Junction  

Isaac Morris 

Ghost x Ghost 

Cavity Colors 

Everything Legwear 

Seasonal 

Spirit Halloween 

Hallmark  

Art, Home Goods 

Displate 

Just Funky 

Mondo  

Made by Mutant  

Trends International  

Consumables 

FYE 

Madrinas 

Jade City Foods 

Gifts, Collectibles 

5 Time Zones 

Pinfinity  

APMEX 

In-Theater Concessions 

Snap Creative 

Golden Link 

Gaming, Interactive 

“Godzilla x Kong Titan Chasers” – Mobile Game 

“Kong Titan Echoes” – Upcoming PC/Console game 

“Zen Pinball” – Pinball Mobile Game 

Roblox – Marketing Collaborations 

Minecraft – Marketing Collaboration 

Activision – Call of Duty Collaboration 

IGG – Lords Mobile Collaboration 

Everi – Slot Machines 

Experiential 

60out  

Medal Dash 

Brand Partnerships 

Volkswagen – multi-territory 

Panasonic – multi-territory  

Circle K – U.S., Canada 

American Red Cross – U.S. 

Snickers – U.S. 

Philips – China 

OGR – China 

Luckin Coffee – China 

Uahpet – China 

Energy Monster – China 

JD.Com - China 

Carl’s Jr. – multi-territory  

UMobile – Malaysia 

Samsung – UAE 

Zeus Street Coffee – Australia 

Bastard Burgers – Nordics 

Santa Fe Steak – Thailand 

Foodora – Finland 

Moyo – Mexico  

Beast Burgers – Philippines  

Santowich – Brazil 

Domino’s Pizza – El Salvador  

Santa Burguesa – El Salvador 

Genba GT – Guatemala 

La Finka – Guatemala  

Pedidos Ya – Panama, Honduras, Ecuador