Legendary Entertainment Intros Licensing for ‘Godzilla x Kong: The New Empire’

Celebrating 10 years of Monsterverse, the program includes Volkswagen, “Call of Duty,” Bandai and more.

License Global

April 4, 2024

3 Min Read
“Godzilla x Kong Titan Chasers.”
“Godzilla x Kong Titan Chasers.”Legendary Entertainment

On the heels of the massive $194 million global box office opening for Legendary Entertainment and Warner Bros. “Godzilla x Kong: The New Empire,” Legendary Entertainment has announced a new licensing and promotional program in support of the film. Celebrating 10 years of Monsterverse, this program marks a significant progression from previous the Monsterverse films both in categories and demographic reach as it complements the robust master toy line from long-term partner, Playmates, with high-end collectibles, expanded kids’ offerings, games, consumables, immersive experiences and more.  

The products have secured extensive distribution across mass and specialty retailers, including Walmart, Target, Amazon, FYE, Books-a-Million, Entertainment Earth and others. New products will continue to be introduced throughout the fall and into 2025. 

Product Expansion: 

  • Master toy line from Playmates with plush from Phat Mojo, construction sets from MEGA, R/C and diecast figures from Jada Toys and more 

  • Apparel from Bioworld, Ripple Junction and Isaac Morris 

  • Madrinas will offer GxK boba teas, Jade City Foods offering gourmet hot sauces and FYE marketing Godzilla and Kong chocolate bars 

  • In Activision’s “Call of Duty,” players can access four Titan-size bundle packs inspired by the characters. In Roblox, players can enter the “Godzilla x Kong Obby” immersive trailer experience and unlock exclusive items in the Jazwares Roblox game. Similarly, Lords Mobile invites mobile players to discover items and engaging events featuring Godzilla, Kong and more. Tilting Point is releasing a Monsterverse-branded mobile game. “Godzilla x Kong Titan Chasers,” while 7Levels has created a PC/Console game coming out later this year. 

In addition to products, the Monsterverse expansion will deliver a new immersive experience in Los Angeles from 60out, which will be announced soon.  

“It is exhilarating to see how far the Monsterverse franchise has come in 10 short years,” says James Ngo, executive vice president, franchise management, Legendary. “Our core fans are as engaged as ever while kids and families are embracing our Titans both at the box office and at retail.  Partners and licensees from all over the world have been emailing and texting all week, overjoyed with how GxK has performed for their brands and product lines.  We look forward to bringing more innovative and edgy partnerships to market for our fans worldwide.” 

Brand Partnerships 

On the brand partnership front, Legendary and Warner Bros Discovery have built a multi-pronged program with Volkswagen as the new film showcases Volkswagen’s ID.4 model.  

In conjunction with the film’s release, Volkswagen has co-developed short-form content for social media, further solidifying the brand’s partnership with the film while reinforcing its commitment to global electrification. Set within the monstrous universe of “Godzilla x Kong: The New Empire,” the snippets offer a peek into the connection between the Volkswagen ID.4 and the Titans. 

In food and beverage partnerships, Circle K is running its largest program to date with Godzilla x Kong-themed breakfast sandwiches, private-label chocolate bars, color-changing cups and frozen beverage flavors.  

Legendary and Warner Bros Discovery also activated a partnership with The American Red Cross to host film-themed blood donation drives April 7.  

Legendary’s Licensee List includes:  

Toys, Games:  


Jada Toys 

Mega Bloks/Mattel  



Diamond Select 

Spiral Studios 

Prime 1 

Phat Mojo 

Whitehouse Leisure 

Hiya Toys 


Toy Factory 

Bear Walker 

Apparel, Accessories 


Ripple Junction  

Isaac Morris 

Ghost x Ghost 

Cavity Colors 

Everything Legwear 


Spirit Halloween 


Art, Home Goods 


Just Funky 


Made by Mutant  

Trends International  




Jade City Foods 

Gifts, Collectibles 

5 Time Zones 



In-Theater Concessions 

Snap Creative 

Golden Link 

Gaming, Interactive 

“Godzilla x Kong Titan Chasers” – Mobile Game 

“Kong Titan Echoes” – Upcoming PC/Console game 

“Zen Pinball” – Pinball Mobile Game 

Roblox – Marketing Collaborations 

Minecraft – Marketing Collaboration 

Activision – Call of Duty Collaboration 

IGG – Lords Mobile Collaboration 

Everi – Slot Machines 



Medal Dash 

Brand Partnerships 

Volkswagen – multi-territory 

Panasonic – multi-territory  

Circle K – U.S., Canada 

American Red Cross – U.S. 

Snickers – U.S. 

Philips – China 

OGR – China 

Luckin Coffee – China 

Uahpet – China 

Energy Monster – China 

JD.Com - China 

Carl’s Jr. – multi-territory  

UMobile – Malaysia 

Samsung – UAE 

Zeus Street Coffee – Australia 

Bastard Burgers – Nordics 

Santa Fe Steak – Thailand 

Foodora – Finland 

Moyo – Mexico  

Beast Burgers – Philippines  

Santowich – Brazil 

Domino’s Pizza – El Salvador  

Santa Burguesa – El Salvador 

Genba GT – Guatemala 

La Finka – Guatemala  

Pedidos Ya – Panama, Honduras, Ecuador  

About the Author(s)

License Global

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