April 6, 2018
New toy line for toddlers will be sold in the U.S. and Canada.
NORTH AMERICA- Chicco, which specializes in products for infants and children, is planning a new range of dolls in a multi-year licensing agreement Jakks Pacific.
Jakks will manufacture, market and distribute a new line of early childhood dolls, doll carriers, doll outfits and doll accessories inspired by Chicco for the U.S. and Canada.
“Chicco is an iconic brand and is synonymous with excellence,” says Jill Nordquist, SVP, Jakks Pacific. “As one of the leaders of play, Jakks is excited to infuse the Chicco essence into a new line of baby doll accessories to enhance nurturing play for toddlers.”
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