Walt Disney Parks and Resorts, in conjunction with the Hong Kong Government, has opened the first-ever Marvel-themed ride, titled Iron Man Experience, at Hong Kong Disneyland.
Marvel Entertainment and Square Enix have entered a multi-year, multi-game licensing agreement to create and publish original titles based on Marvel’s superheroes.
Disney Consumer Products and Interactive Media will debut Marvel Heroes Come in All Sizes, a new promotional campaign that includes merchandise, content and more.
Blockbuster movies and hit TV shows will prove to be MAGICal this spring as entertainment franchises inspire fashion collaborations.
This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
Disney Consumer Products and Authentic Brands Group’s ski brand Spyder have entered a two-year agreement for a line of ski performance products inspired by Marvel’s superheroes.
Scentco has expanded its licensed ranges for DreamWorks Animation’s Trolls and Marvel’s Guardians of the Galaxy.
Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
License Global explores the trends in the global toy market that are sure to impact both retail sales and how children will play in 2017.