Video gaming company Ubisoft is evolving, growing the company from a traditional creator, publisher and distributor of console games into a full-fledged entertainment powerhouse that is on the forefront of what consumers are vying for in the...
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
License! Global takes an in-depth look at how interactive properties are expanding to mean more to product programs and how the category has become bigger and more lucrative than ever.