The Point.1888 has been appointed as exclusive brand licensing agent in the U.K. to the animated television series, “The Raccoons.”
“‘The Raccoons’ is such a wonderful, nostalgic brand that resonates with so many people across the world,” says Olivia Wiggett, associate commercial manager, The Point.1888. “We are so delighted to be working with the amazing team at ‘The Raccoons,’ and can’t wait to start bringing the brand to life in the licensing space. Not only that, but because ‘The Raccoons’ is such a perfect fit for nature charities and forests, we have added this to their strategy.”
To support its return to TV in the U.K., “The Raccoons” has tasked The Point.1888 with bringing to market new branded products in accessories, babywear, socks, gifting, plush and more.
“‘The Raccoons’ have had the honor of having a strong and environmentally-conscious fan following in the U.K. since Bert Raccoon first moved to the Evergreen Forest,” says Kevin Gillis, president, Run With Us Productions. “As we recognize the growing critical importance of understanding our fragile global eco-system, we look forward to working with The Point.1888 in connecting with and supporting our many loyal and invaluable fans!”
Product development and marketing plans are now underway and The Point.1888 will be commencing talks with potential licensees and retailers in the next few weeks.