Bauducco, Netflix and Shondaland Team for ‘Bridgerton’ Season 3

Partnership includes immersive experiences, new recipes and products.

License Global

May 6, 2024

2 Min Read
“Bridgerton” snacks from Bauducco.
“Bridgerton” snacks from Bauducco.Redlibra

Brazilian brand, Bauducco, is joining forces with Netflix and Shondaland to launch an exclusive line of products and recipes inspired by “Bridgerton.” To bring the show’s universe to life, Bauducco has prepared a series of activations, including an immersive experience at Casa Bauducco on Av. Paulista, in São Paulo, which also features décor inspired by the series.  

The special edition of Bauducco Choco Biscuit, a product that combines a crispy biscuit with a chocolate bar, features an exclusive icon – a crown – that is the face of Bridgerton royalty. This item is available in a giftable version in Brazil. 

Casa Bauducco units also have a limited edition of gift items, such as the Ruby Chocolate Palmier and Red Fruits Muffin Casa Bauducco x “Bridgerton.” The coffee shop also features thematic surprises on the menu: Bauduccino with red fruit jam and Bauducco Choco Biscuit in whipped cream and a slice of Panettone or Chocottone with red fruit jam and Bauducco Choco Biscuit.  

Through July 3, consumers who purchase Bauducco products will have the opportunity to participate in an exclusive promotion through the platform, Prizes will include instant benefits, weekly prizes and the grand final prize of a trip with a companion to London, England, the city where the series is set. 

Related:‘Bridgerton’-Inspired Box Coming to Lush

“At Bauducco, we are driven to create experiences,” says André Britto, chief marketing officer, Bauducco. “That’s why our team immersed themselves in the universe of ‘Bridgerton,’ and as a result, we have an ideal portfolio for all fans: those who will binge-watch the new episodes, those who want to immerse themselves in this atmosphere or those who would like to gift someone special with an exclusive item. Additionally, we are proposing a complete consumption journey, from products that can be enjoyed at home to experiences at Casa Bauducco and Bauducco Stores.”  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like