May 7, 2024
Fanatics and Warner Bros. Discovery Global Consumer Products (WBDGCP) have teamed up with England Rugby to launch a limited-edition Looney Tunes merchandise collection, as part of Warner Bros. Discovery’s newly launched Team Looney Tunes initiative.
The range, featuring Looney Tunes characters such as Bugs Bunny and Tasmanian Devil features T-Shirts and hoodies in a range of colors and styles to suit fans of all ages. The range is available on the Online England Rugby Store and the England Rugby Store at Twickenham Stadium.
Bugs Bunny appeared at the recent Red Roses Six Nations fixture against Ireland. The character participated in a number of activities with fans in attendance, such as meet and greets, pitch-side participation and rugby skills showcases.
Looney Tunes x England Rugby apparel, Fanatics, Warner Bros.
“The Looney Tunes are some of the world’s most iconic characters, so it was a pleasure to bring them together with England Rugby to create this range, which is sure to be a hit with fans,” says Neil Latimer, director of business management, international sports, Fanatics. “We loved seeing the range on full display at Twickenham, with Bugs Bunny cheering the Red Roses on.”
“We are thrilled to have worked with the team at Fanatics and WBDGCP to bring this range to life, which we hope will inspire rugby fans of all ages,” says Stuart Ramsey, commercial director, England Rugby. “It was fantastic to see the Looney Tunes in action at Twickenham, and we look forward to working with Fanatics and WBDGCP further to delight fans over the coming months.”
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