Sambro Announces ‘SpongeBob SquarePants’ Range

Deal will see EMEA rollout of plush, novelty and collectible toys.

License Global

April 29, 2024

2 Min Read
SpongeBob SquarePants
‘SpongeBob SquarePants’Sambro

Sambro International has announced a new contract partnership with long-standing licensor, Paramount Consumer Products, delivering a range of plush and novelty collectible toys for Nickelodeon’sSpongeBob SquarePants.”

Product will be in-market in time for the 25th anniversary of the franchise and Sambro will launch an initial portfolio of seven product lines across key U.K. and EU retailers such as B&M, AS Watson, Very and Forbidden Planet, among others. These include Puzzle Palz collectible 3D erasers, Squelchums novelty toys, collectible plush characters, Paint your Own characters and a Pop-Up game.

The celebratory range will include a selection of 30 cm plush characters from the animated series, including SpongeBob, Squidward, Patrick and Gary, with further SpongeBob glitter plush completing the collection.

As part of Sambro’s sustainability commitments, all filling in its plush products is from 100% recycled polyester stuffing for full accreditation with global recycling standards. The packaging labels will also be FSC certified, further meeting Sambro’s ESG goals.

In the novelty and collectibles sector, Sambro has developed a range of products including its popular Puzzle Palz IP range, which encourages kids to build, play and erase by collecting fun character-themed puzzle erasers. The novelty range also includes squishy, spongy textured Squelchums, with each of the four collectible characters containing different fun textures.

“‘SpongeBob SquarePants’ is loved by so many and we’re thrilled to be launching a brand-new range of products just in time for its 25th anniversary for children and adult superfans alike,” says Clare Rix, brand and licensing director, Sambro. “We’re confident that the products will be a success and not only further expand but complement our plush and own-brand novelty categories.”

“Sambro have done a fantastic job in bringing our beloved SpongeBob to life through on-trend product ranges that will be sure to surprise and delight fans and bring joy to many,” says Rebecca Jenkins, vice president, consumer products, Paramount. “Product will land at retailers across the U.K. and Europe from September in time to join our wider exciting 25th anniversary celebrations.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like