Utz Launches Mike’s Hot Honey Extra Hot Potato Chips

Utz, a U.S. salty snack food brand, has teamed up again with Mike’s Hot Honey, America’s original brand of hot honey, to create new Utz Mike’s Hot Honey Extra Hot potato chips. 

Available now through September, the fiery flavor builds off the original Utz Mike’s Hot Honey chips but with three times the heat. The “swicy” (sweet and spicy) potato chips are gluten-free and kosher-certified.  

The original Utz Mike’s Hot Honey potato chips were launched as a limited-time offer in May 2023. They became a permanent flavor in August due to their skyrocketing popularity, with sales exceeding Utz’s previous limited-time launches. 

“We know hot and spicy is currently the No. 1 flavor in salty snacks,” says Amber McGrogan, marketing director, Utz Brands. “That’s why, following the success of our original Mike’s Hot Honey potato chips, we wanted to offer fans an even hotter snacking option. Mike’s Hot Honey has been a great partner over the last year, and we look forward to continuing to work together to bring the sweet heat to snacking fans nationwide.” 

Building further on the swicy trend, Utz released Utz Mixed Mini pretzels in Mike’s Hot Honey flavor in March to give fans even more ways to enjoy the sweet heat of Mike’s Hot Honey. 

“At Mike’s Hot Honey, we think everything is better if it has the perfect kick of sweet and heat, and that’s never been more true than with the incredibly popular Utz Mike’s Hot Honey potato chips,” says Mike Kurtz, founder, Mike’s Hot Honey. “We’ve tasted the new Utz Mike’s Hot Honey EXTRA HOT Chips, and we just know Utz fans are going to love them as much as we do.” 

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Utz Mike’s Hot Honey Extra Hot potato chips are available at leading grocery, mass and convenience retail stores nationwide and at Utzsnacks.com.