Under the terms of the agreement, Nelvana will represent “Sesame Street” and other material for licensed consumer products in Canada.
Nelvana has also secured the exclusive rights to broadcast the content on Corus’ children’s network, Treehouse.
“This builds on our existing partnership with Sesame Workshop on ‘Esme & Roy,’ which will premiere on Treehouse in Canada,” said Pam Westman, head, Nelvana Enterprises. “‘Sesame Street’ is an iconic brand that continues to immerse young new viewers in educational content, while engaging lifelong fans. We look forward to continuing to expand the merchandise program to bring the show’s remarkable stories and colorful characters to life in exciting ways for consumers.”
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