Mario Races into Target

In anticipation of the new video game “Mario Kart 8” for Nintendo Switch, which launches this Friday, Target has unveiled a host of in-store designs featuring Nintendo’s iconic character.

April 6, 2018

Mario Races into Target

In anticipation of the new video game “Mario Kart 8” for Nintendo Switch, which launches this Friday, Target has unveiled a host of in-store designs featuring Nintendo’s iconic character.

More than 650 stores across the U.S. will see the big red bollards transformed into Mario and Luigi; motion sensors that flash lights and play Mario’s theme song when you walk in; and the addition of “Super Target Karts,” which will feature Mario, Luigi and Princess Peach.

The partnership also marks the first time Target has decorated its carts.

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